Harvey Nichols

About the Hotel Harvey Nichols Campaign at The Corinthia London

AI Taylor Group commissioned Meraki to produce a photo and film campaign for Harvey Nichols Dubai, introducing "Hotel Harvey Nichols" and launching its Spring/Summer 2023 campaign. The campaign aims to provide a personalised shopping experience for fashion and grooming enthusiasts at the Mall of the Emirates.

The shoot took places at The Corinthia Hotel in London and was directed by Jan Vrhovnik, an award-winning London-based cinematographer and filmmaker. Jan Vrhovnik's portfolio includes collaborations with renowned brands such as Balenciaga, Gucci, Axel Arigato, and Dunhill. HIs recent works includes the premiere of the captivating short film "Paradiso" on Nowness, as well as his exceptional cinematography on Jamie Adam's feature film "She is Live", which garnered recognition as an official selection at the BFI London Film Festival '22 and starred talented actors Sam Riley and Haley Bennett.

The imagery for this campaign was shot by London based photographer Rhys Frampton, his photography style is characterised by his use of lighting, composition, and colour to create striking and memorable images. He often plays with natural light and shadows to add depth and dimension to his photographs, and his use of colour is bold and vibrant. Some of his recent work includes brands like Nike, Karen Millen, Topman, Vogue, GQ L'Officiel, Sony Music...

The still life imagery for this campaign was shot by London based photographer Cameron Bensley. His recent work includes brands like JW Anderson, Alexander McQueen, Juice Couture, Selfridges&co, Rollacoaster Magazine, Wonderland Magazine...