The Shoot


Fashion brand COS, part of the H&M group, hired Meraki for this shoot. It focused specifically on their Summer and Swimwear collections for 2020. Meraki worked with their London office for this shoot.

Location & Duration

This shoot took place in 2019, prior to the COVID-19 pandemic (and restrictions), at two primary locations: the desert oasis at Wadi Bani Khalid and a beach near to Qurayyat in Muscat, Oman.


Meraki provided production facilitation for this shoot, including transportation to and from locations. We also facilitated all location scouting, permits, equipment and assistants for the duration of the shoot.

The Talent


Two models were selected for this shoot: Ajak Deng and Armando Cabral.

Fashion model, Ajak Deng has been one of the faces for Rihanna’s cosmetics brand Fenty Beauty since 2018. She has worked in advertisements for United Colors of Benetton and in fashion shows for Valentino, Alexander Wang, Oscar de la Renta, Jason Wu, Dior and many more.

Armando Cabral, a top male model and designer, has recently been featured in advertisements for J.Crew, in their Holiday 2020 campaign by Tom Neal, and Todd Snyder, for their Spring 2020: Palm Springs Modern campaign. He has appeared in editorials for MMScene, Esquire U.S., V Man and more.


Piero M Bressan is a filmmaker and photographer based in New York, USA. He has worked for Louis Vuitton, Armani and Givenchy.

For this COS shoot, Simone Schofer was the casting director.


Lena C. Emery is a renowned photographer who has exhibited works around the subject of fashion, including: ‘Vogue: Female Gaze’, at the Annenberg Space of Photography in the US, and ‘Posturing: Photographing the Body in Fashion’, at the Asama International Photo Festival in Japan. Her work has been featured in British Vogue, WSJ and The Gentlewoman.


Centrefold Fashion Director, Katie Burnett, was the Stylist for this shoot for COS. She has worked on campaigns for Vogue Italia, Wunderkrammer, Modern Weekly China, Jil Sander and many more.

Naoki Komiya, from the Julian Watson Agency, was the Hair Stylist. His work has been featured in POP, Dazed, Vogue and Vogue Italia.

The Makeup Artist for this shoot was Siddhartha Simone, an internal makeup artist from the Netherlands. Her work has been featured in Fantastic Man, H&M, Vogue Russia, Calvin Klein and many more.